The Impact of Scent on Home Buyers: What Smells Help or Hurt a Sale?
When preparing a home for sale, sellers often focus on staging, lighting, and curb appeal, but scent is a crucial element that frequently goes unnoticed. Smell is powerful in shaping first impressions, influencing emotions, and even impacting decision-making. Potential buyers may not consciously register a scent, but their subconscious minds will. The right fragrance can […]